Jaeger opens pop-up store
Jaeger is to open a pop-up store for its Boutique by Jaeger label.
“The opening of our Boutique by Jaeger pop-up store in the heart of the West End introduces the Jaeger brand to a new, younger shopper, while providing a unique shopping experience for the existing Jaeger customer” said CEO Belinda Earl. “I am absolutely delighted to welcome the Boutique by Jaeger girls into the Jaeger fold,” she added.
The shop on London’s Fourbert Place will feature the full Boutique autumn/winter 2010-11 collection as well as accessories from labels including Les Nereides, Rough Trade and Essi sunglasses. In addition, the store’s wallpaper has been exclusively designed by Julie Verhoeven.
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